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Story 1: Ideation and Concept 

How ideas turn into concepts using simple sketching techniques and photoshop.

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Inspiration for the design came from a variety of places: seeing cars on the street, as well as from Instagram, Google Images, Pinterest and other sites. The key to this stage was to settle on an aesthetically satisfying concept.

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2

The modifications include a signature camo wrap, wing, MHC decals, red lining and suspension kit. By putting together inspiration, the designers at MHC were able to create a beautifully dynamic concept.

Wing Development 

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By sketching things out, we’re able to get a better visual of the concepts and solidify our ideas. Then, we used Photoshop to re-create a visual of the concept car. In photoshop we use already existing pictures of parts and 3D rendered ones which are then layered on top of the A1 image.

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Check out the full concept and final renders of the A1 on its dedicated page!

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